Alan Trachtenberg. The Incorporation of America: Culture and Society in the Gilded Age. (American Century Series.) New York: Hill and Wang. Reviewed Work(s): The Incorporation of America: Culture and Society in the Gilded Age. by Alan Trachtenberg. Review by: Helen Lefkowitz Horowitz. Source: . A classic examination of the roots of corporate culture, newly revised and updated for the twenty first century. Alan Trachtenberg presents a.

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The Incorporation of America – Alan Trachtenberg – Google Books

a,an The final chapter is the White City about the World’s Columbian Exposition as the “symbolic terminus change from a community based on equality to one based on consumption. His use of novels, poetry, popular journalism, and other sources is particularly inspired.

Trachtenberg defines incorporation broadly to include many kinds of social change and corporate organization. For Trachtenberg, the railroad, which established time zones without legislation, is the perfect example of the power of the combination of incorporation and mechanization.

Westward expansion, mechanization, the separation of labor and capital an The Incorporation of America: Along the way, he tackles not only the history of the corporation itself, but the way business took over the political system and the way corporate america co-opted the artistic elite.

A little wordy and lacks foot notes which is frustrating for a history student but a good read none the less. Aug 25, Ashley rated it liked it Shelves: To see what your friends thought of this book, please sign up. However, “The Incorporation of America” ignores race and almost completely ignores gender.

No relation to Michelle, right? Sign in via your Institution Sign in. Most users should sign in with their email address. Revised and Expanded Bibliographical Essay. Furthermore, he shows how despite its attempts at consolidation, it fostered cultural conflict in various political, economic, and cultural arenas, most fundamentally between labor and capital.


The pace of technological innovation contributed trachtenbert the sense of helplessness, uncertainty, and disquieting flux caused by the cyclical economy, primarily its downturn in the tdachtenberg.

Culture and Society in the Gilded Age. Mar 28, Santiano Guillen rated it really liked it Shelves: This myth served to obscure the reality of the West as a feeding ground for corporate industrial expansion.

However, the work could be strengthened with the inclusion of a more concrete definition of the old society that Trachtenberg argues was being replaced. A classic examination of the roots of corporate culture, newly revised and updated for the twenty first century. Truly fascinat I don’t share the author’s clearly socialist sympathies, but this book really defines the strengths and possibilities of cultural history. The Colombian Exposition in Chicago is a fascinating event to research.

I particularly like the last chapter on the White City which is used as a culminating inxorporation study to tie the author’s argument together. Trachtenberg’s main contention is that the growing number and power of large corporations tore America away from its familiar values, and these changes manifested themselves sharply in cultural elements of society.

The Incorporation of America: Culture and Society in the Gilded Age by Alan Trachtenberg

Mar 06, DoctorM rated wlan really liked it Shelves: He shows how incorporation was a structural cultural phenomenon. In America’s westward expansion, labor unrest, newly powerful cities, and newly mechanized industries, the ideals and ideas by which Americans lived were reshaped, and American society became more structured, with an trachtennberg middle class and a powerful business elite.

It is also one of the first books I’ve read that I purchased solely based on an Amazon. Don’t already have an Oxford Academic account? There’s definitely has a lot material here if you wanted to figure out what part of the s interested you the most.


He then compares this understanding to the historical record and explores how belief and fact relate to each other. This book illuminates the major cultural incorporatikn of a tumultuous age.


There was a problem adding your email address. Truly fascinating amerca, and a must-read for students specializing in the history of the Gilded Age.

The overall idea of “the incorporation of America” is brilliantly conceived and effectively binds together the book’s broad scope into a digestible argument, but at times the connections between the topic at hand and the word “incorporation” and between the varied uses of the word “incorporation” felt tenuous. Just a moment while we sign you in to your Goodreads account. Andrew rated it it was amazing Sep 09, The home, the workplace, and the marketplace became incorporated into the urban network designed for production and consumption.

Trachtenburg, a Professor amrica American Studies, picks up where author This is an early well, mid year front runner for best book I’ve read all year. This contrast draws out how by the end of the nineteenth century corporate culture displaced the republican culture of the founding and of Lincoln, perhaps the last major political figure representative of incorporatiln Jeffersonian tradition, whose own Republican Party assisted in its downfall.

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