tographs With the male body, the trajectory has been different. Fashion has taken the . SUSAN BORDO. Beauty (Re)discovers theMale Body. – him if he is. What Bordo is saying (and what I’m unsubtly trying to make sure you grasp) is that attractiveness is a MYTH supported by the very real. In the essay “Beauty (Re)discovers the Male Body,” author and philosopher Susan Bordo discusses the history and current state of male representation in.

Author: Zolosho Mikak
Country: Gambia
Language: English (Spanish)
Genre: Literature
Published (Last): 3 November 2015
Pages: 276
PDF File Size: 4.1 Mb
ePub File Size: 19.10 Mb
ISBN: 879-5-39051-224-8
Downloads: 32729
Price: Free* [*Free Regsitration Required]
Uploader: Zololar

He realized that what he was watching was the freedom of a new generation, unashamed, in-the-flesh embodiments mals Calvin’s ideals: If you need this or any other sample, we can send it to you via email.

Essay on Susan Bordo’s Beauty(Re)Discovers the Male Body Essay

One gets a penis pump. His underwear may be ripped, but ever so slightly, subtly; unlike the original ripped-underwear poster boy Kowalski, he’s hardly a thug. This ad, featuring a man offering himself up seductively, invitingly to the observer, promises “escape.

You are commenting using your Facebook account. He wasn’t the first, but he was the most daring.

Bordo’s “Beauty (Re) Discovers the Male Body” Final Draft

But who is the electrician here? In this advertisement for Moods of Norway we see a how a man can dress differently, but still be a man. For the Times writer, those buns may be an indecent exposure of parts that should be kept private for –and for thousands of gay men across the country– this was a moment of political magnitude, and a delicious one.

I agree that if she would have cut down on the hordo of personal expierences she put in the paper than the paper would be stronger. A recent Calvin Klein “Escape” ad depicts a young, sensuous-looking man leaning against a wall, arm raised, dark underarm hair exposed.

Homophobia is at work in this taboo, but so are attitudes about gender that cut across sexual orientation. Email required Address never made public. Actresses have been baring their breasts, their butts, even their bushes, for some time, and ordinary women have been tromping off to the gym in pursuit of comparably perfect bodies.


Bordo: Male Body

Now her argument has some flaws due to this new generations more excepting attitude. I share the author’s concern about our body-obsessed culture. However advertisements cut across all subcultures. Many models stare coldly at the viewer, defying the observer to view them in any way other than how they have chosen to present themselves: Overall, these ads depict what I would describe as “face-off masculinity,” in which victory goes to the dominant contestant in a game of will against will.

By taking these opposing subject positions, Bordo shows the value or lack of value that can be placed upon a gaze of another. This pose is not one of dominance but rather one of active submission. Sorry, but downloading is forbidden on this website. This site uses cookies.

Throughout this century, gay photographers have created a rich, sensuous, thd dramatic tradition which is unabashed in eroticizing the male body, male sensuousness, and male potency, including penises. Now, anticipating being on display to a roomful of spectators, they suddenly realize how it feels to be judged as women routinely are, sized up by another pair of eyes. More and more men are being advertised as sexual beings.

Bordo’s “Beauty (Re) Discovers the Male Body” Final Draft | warner92

Today, I think a well-dressed man is considered even more masculine, just because he cares about his appearance and has the courage to be different. Next, Klein went for underwear. Sex, as Calvin Klein knew, sells. To sell a muscle-building product to heterosexuals, of course, you had to link it to virility and the ability to attract women on the beach.

The truly heterosexual manly-man never shows himself as an object to be gazed at, but a powerful working tool who is always doing something. On the upside though there is a lot more multi-sexuality advertising today then there ever has been, so we are improving. Real men wear whatever they find on the floor, and cannot put an effort into what they wear if they want to remain masculine.


Klein knew just the kind of clothing to show that body off in too Men have complained, justly, about the burden of always having to be the sexual initiator, the pursuer, the one of whom sexual “performance” is expected.

You are commenting using your Twitter account. For a long time prejudice had triumphed voer the profit motive, blinding marketers to just how sizable –and well-heeled– a consumer group gay men represent I just thought it was another advertisement, so im glad she tried to hit it home on the male body being on display. Does someone staring at you make you confident that you look sexy, or does it make you feel self-conscious and inhibited?

This show that cosmetic-surgery predominantly something a female will get, however, now that males are under similar physical scrutiny they are also turning to cosmetic-surgery. Whose gaze botdo be triumphant? Despite their bisexual appeal, the cultural genealogy of the ads I’ve been discussing and others like them is to be traced largely through gay male aesthetics, rather than a sudden blossoming of appreciation for the fact that women might enjoy looking at sexy, well-hung young men who don’t appear to be about to rape them.

Some people describe these receptive pleasures as “passive” –which gives them a bad press with men, and is just plain inaccurate too.

Author: admin