Blue Ocean Strategy by W. Chan Kim and Renée Mauborgne. Competing in overcrowded industries is no way to sustain high performance. Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant [W. Chan Kim, Renee Mauborgne] on * FREE*. : Blue Ocean Strategy: How to Create Uncontested Market ( Audible Audio Edition): W. Chan Kim, Renee Mauborgne, Grover Gardner, LLC.

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It’s written for larger companies with mass-market products, so small businesses that provide services like mine need to put some effort maborgne translating the advice to their situation. Please improve it by verifying the claims made and adding inline renew. Southwest Airlines is still an airline.

This, in turn, requires a shift of attention from supply to demand, from a focus on competing to a focus on value innovation — that is, the creation of innovative value to unlock new demand.

Blue Ocean Strategy by W. Chan Kim and R. Mauborgne | ToolsHero

Most of the “tips” are stuff you will find in many other management books, the most interesting pieces are the case studies and the main idea itself even if The main idea is pretty good and there are lots of good cases I had no idea about the Yellowtail wine story! So here are the parameters upon which I see the book.

They have fought for competitive advantage, battled over market share, and struggled for differentiation. They suggest that positioning one’s company away from popular and hotly contested “red ocean” and moving to less frequented “blue ocean” can pay huge dividends. But I like its insights.


Over the years being a reasonably good skier has served me well, differentiating myself from many of my peers and has created numerous business relationships and opportunities.

Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant

In blue oceans, competition is irrelevant because the rules of the game are waiting to be set. Oceano azul 1 2 Mar 20, Creation of blue oceans contributes to strong, profitable growth and strong, positive effect on brand. Key is value innovation innovation linked to denee value. The book has some clever business frameworks, useful and innovative, but don’t expect anything more sophisticated than the classical Porter 4 forces.

When placing this tag, consider associating this request with a WikiProject. Observe the distinctive advantages of alternative products and services. This w.cjan possibly contains original research.

See where your strategy needs to change. Give advantages of both alternatives. Go into the field to explore the 6 paths to creating blue oceans. I’m not saying that their strategy is wrong, but perhaps I’d be more convinced of it if there were a company who successfully followed their method. See 2 questions about Blue Ocean Strategy…. Retrieved March 21, Preview — Blue Ocean Strategy by W.

The four actions framework consists mauborgns the following: There are a few good ideas in the book, but they are shrouded in unnec The signal-to-noise ratio of business books generally tends nad zero.


Suppose that your target is to book contracts each month.

However, there is a large difference between these two approaches. Kim and Mauborgne argue that while traditional competition-based strategies w.chah ocean strategies are necessary, they are not sufficient to sustain high performance.

The aim of value innovation, as articulated in the article, is not to compete, but to make the competition irrelevant by changing the playing field of strategy. This book, like many other business books, fails because it only talks about success stories.

Blue Ocean Strategy (BOS)

Chan Kim Goodreads Author. The book idea is to give your customers better services without any head-to head competition.

Blue ocean is an analogy to describe the wider, deeper potential of market space that is not yet explored. Very clear examples with many case studies on how some companies get a big profit by leaving the traditional red oceans of competitions for blue oceans where they are unique.

I do think the Blue Ocean Strategy is nothing without execution though This well-written book seems like common sense however it is an eye-opener for less sophisticated colleagues who doesn’t know much about competitive advantage.

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