Brandwashed by Martin Lindstrom Book Review: Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy by Martin Lindstrom. From the bestselling author of Buyology comes a shocking insider’s look at how today’s global giants conspire to obscure the truth and manipulate. Marketing visionary Martin Lindstrom has been on the front line of the branding for over twenty years. In Brandwashed, he turns the spotlight on.

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Martin Lindstrom pens this tell-all from his experience building and executing campaigns for the world’s largest companies. However, if you’re buying light bulbs online maybe your frugality is the motivating factor? Not everyone chooses the second stall in a public restroom because they, mistakenly, think it’s cleaner. It did help with my struggles, but here’s the linestrom news: This is a very disturbing book, especially to someone like me who resents how marketing professionals use deceit, cunning, and data mining to manipulate us to buy things we really don’t need and to keep us loyal to certain brands and stores.

What does Justin Bieber and the British royal family have in common? Narcs then believe weird stuff and eagerly buy what’s proposed, not what they really marton, go lindsteom debt, etc. The answers to these and more subliminal tactics by the super corporations of today are as ingenious as they are insidious.

However, the research tidbits are gold for anyone that buys or sells stuff.

Brandwashed by Martin Lindstrom | : Books

One thing this controversy underscores is the need for some good published research on neuromarketing techniques. The fragrance became a top seller. Vrandwashed 04, John Pappas rated it liked it. Just a moment while we sign you in to your Goodreads account.

Think about how much of your day-to-day conversations revolve around brands and products.


This book was reviewed as part of Amazon’s Vine program which included a free advance copy of the book. The book focuses on a different aspect of marketing in each chapter and the style and tone remain light, even as Lindstrom reminds us of how the flat where Llindstrom Orwell wrote now has 32 closed-circuit cameras mounted within yards of it.


It has to do with the majority of people being right-handed, and better “equipped” to select merchandise using their right hand. Personally, the most informative chapter in the book involves the manner in which food products are pushed on the public and how in some cases, FDA rules allow companies to make relatively false claims directly on their products a “0 trans-fat” label doesn’t necessarily mean zero trans-fat at all and in other cases, products not yet subjected to FDA rules are pretty much free to falsely advertise hello, multi-billion dollar per year health supplement companies.

Sep 20, Minutes Buy. It is not everyday that an expert can go against the grain and share all the information to the everyday folks — which Martin has so generously done so. Picking up from where Vance Packard’s bestselling classic, The Hidden Persuadersleft off more than half-a-century ago, Lindstrom reveals: I could go on for pages and pages about this book but at about pages, this book can stand for itself.

Similarily to how Fast Food Nation changes your outlook on that industry, Brandwashed will change how you look at the world of marketing around you. I stopped reading this book about two chapters in because it seemed to be full of hooey.

Brandwashed by Martin Lindstrom – Neuromarketing

It’s because of that trust that you let your guard down and are susceptible. The Right Juice Brandwashed is at its best when Lindstrom uses his extensive client experience and list of contacts to provide a peek into corporate branding efforts. He makes a lot of overblown rhetorical claims, then cites studies which fail to support them.

You wouldn’t hear heavy metal or rap in a diner, for example.

Although this book provided a decent amount of food for thought, that food unfortunately came spiced up so much so as to make it barely edible and to make me wonder if all that spice was to mask some subpar food underneath it all. Lindstrom explains why you walk past masses of fresh flowers, a burbling water feature, and chalk-on-slate prices. If you have a negative opinion of corporations in general and advertising in particular, Brandwashed will definitely feed your paranoia.

View all 7 comments. Lindstrom does seem in favor of tighter regulations of health claims on non-drug products. Back to those loyalty programs He opens talking about his attempt to do a “brand purge” but failed to establish what constituted a “new brand” or even what his definition of brand is, making the purge too generic to understand why he failed.


This review is for the ARC edition. Lindstrom makes the case that branding begins in the womb — sounds and tastes the mother experiences are shared by the growing baby and can dramatically affect preferences and behavior after birth.

And do supermarkets deliberately change locations of items to keep us waltzing around their stores? And this is exactly what marketing people want, nonthinking consumers willing to open their wallets as soon as the next new product is introduced.

British, and I think the central metaphor in that post is a bit strange. Am I missing something? As this post outlines. Nevertheless, all of the examples are illustrative of fear-based marketing. Targeted ads are nothing new, they are just getting to their target easier.

Think about the mobile app Foursquare, for example — people earn badges, become mayors of locations, and so on, all of libdstrom can lead to a near-addictive obsession with using the product. Buy now from Kogan Page Amazon. I much preferred Buyology, the author’s previous book. Hi Roger, you have a point: I hope you are getting a little cut of the action.

Aug 25, Cullen Haynes rated it it was amazing. This is because companies must also know their clientele and create an ambience that makes lindstrok clientele WANT to shop there. Lindstrom is a smart guy, and I think in most cases people who dig deeper will find merit in his analysis.

Roger Dooley is the author of Brainfluence: May 12, Stan James rated it really liked it Shelves: And those of you who are less materialistic, don’t be too smug – tv news personalities and politicians are brands too!

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