In this getAbstract summary, you will learn: What is wrong with traditional marketing;; How neuromarketing works; and How people make decisions. Buyology: Truth and Lies About Why We Buy In addition to my addiction to business books, I have this obsession with “Why people buy” and. Buyology PDF Summary by Martin Lindstrom examines the consumers’ behavior and how to influence that circle. The comprehensive, in-depth.

Author: Zudal Kazrakree
Country: Mozambique
Language: English (Spanish)
Genre: Business
Published (Last): 26 August 2011
Pages: 96
PDF File Size: 10.19 Mb
ePub File Size: 14.33 Mb
ISBN: 443-3-99002-674-8
Downloads: 9287
Price: Free* [*Free Regsitration Required]
Uploader: Nizshura

Do these summarg deter you? Ivana Taylor December 8, at 4: Marcia Hoeck December 6, at 2: You are commenting using your WordPress. Indeed, we are inclined to agree, that escaping from the endless cycle of decision-making buylogy a fictional conclusion. Walt December 6, at 1: The main thesis of Lindstrom’s is expressed in his subtitle: I would be also surprised if there was much difference between the level of such activation by a pub in Marlboro livery and any pub or club.

Bert on Summary of Crucial conversatio….

I loved the book and tore through it voraciously. Please wait a few minutes and refresh this page. Consumers have a sense of loyalty to a preferred brand, similar to a religious affinity, for products such as shampoo and coffee, or a biscuit, which encourages them to keep buying.

Buyology – Truth and Lies About What We Buy | Cooler Insights

To counter this, brands like Marlboro cleverly deployed colour schemes its trademark red and styles to give the appearance of sjmmary brand advertisement or environment sans logo. The experiment 4 groups of 50 men and women representing the general demographics of the US population were used in the SST brain scan.


I am not at all surprised that exposure to a pub or club bedecked in Marlboro red and with Marlboro-reminiscent sofas activates the ‘craving spot’ in the minds of smokers. This was followed by Cingular, buyooogy was mentioned each time viewers called in to vote for their favourite contestant. This causes us to shut-down part of our usmmary to protect it from the onslaught of advertisements.

This entry was posted in Behavioural EconomicsBrands. Very interesting information though. The efficiency of selling is, of course, in direct relationship to what we know about how and why people summaary things. When it came to the highly visual, multicoloured, action-packed, loud, exhausting, TV show Quizmania on paper, the majority of the subjects hated the show and voted it the one they were least likely to ever watch it again.

Despite the cost, companies are already using neuromarketing e. As a brand, Buyology doesn’t deliver on its promise and as such is a bit of an anticlimax despite many gems hiding in the padding. Book Summary Lindstrom claims that market research is nothing but unreliable and misleading.

Buyology won’t be particularly challenging for any reader. It forces potential buyers into making split-second decisions and thereby guides them through the sales funnel.


The results Results showed that after having watched American Idol, the brands featured were remembered afterwards and served to inhibit memory of the other brands. The brain is deceptive. Thanks for buyoloogy comment.

Categories Fiction Non-fiction Children’s books Authors. With the points you listed above Ivana is making me more eager to grab a copy of this book. You know — I wondered if anyone would take my comment on How-tos as a negative.

12min Blog

On the scientific front, we are educated on how somatic markers and summart neurons lead to our consumption behaviours. Reading this book may give me some insight into what motivates marketing. For consumers to associate a brand with a nationwide ritual, this brings with it a sense of familiarity and unity — hence keeping sales going.

Click to follow my posts. Emotions cloud or decisions whether consciously or subconsciously. So I guess the field of neuromarketing is constantly evolving too! Give us an idea of how to make our products look like babies, please. So nice to discover someone with some byyology thoughts on this topic. Although with Gladwells book on its heels, Gladwell may just swamp it. This site uses cookies.

Author: admin