Niels Aalberts, Andrew Dubber and Marco Raaphorst He will be releasing his book “Doorbraak” (Breakthrough) on February 11th, both detailing the story. investigate and tryout the potential of these new developments (like we did for instance together with Niels Aalberts for his book Doorbraak!. Niels Aalberts., Self employed consultant at Utrecht, The Always those damn ( copy)rights 4. Thank you.

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How much do you think Twisted has in the bank account? Fans shared this music, but got take-down notices from organisations representing NIN, so it backfired a little and NIN ended up leaving their label.

Create something that’s remarkable enough and let word of mouth word of mouse do the work. The budget is not important until you get the message story right. It’s this social side which is probably more effective than a traditional marketing message, because it’s relatively cheap and could be assessed as more genuine. The strategy here is simple, yet complex.

Robert Cialdini’s Influence to books about sales or even seduction.

It tests the validity of the expert opinions and adds further depth. Ergo, to retain; create a network and connect new followers to the network examples of what such networks look like can be seen in case-studies to follow.

Dutch newspaper de Volkskrant published a nice one. Get well soon, Joe! In thm digital age, where we can share all the music we want, being remarkable is THE most important characteristic for a band, group, musician, producer, etc.

The very first song The Gasoline Brothers ever wrote and recorded. Maintaining the ecosystem is about connecting with fans and listening to them.

doorbraak niels aalberts pdf free

Some research looked into the group of 20 to 24 year oldsas it’s a target demographic for 2AM. With a strong ecosystem, one also doesn’t need to worry about gatekeepers that one traditionally would need, such as the people who decide what to play on MTV. That’s why we’re taking some time off during the summer. This section of the thesis is thus aalberrs up into two main parts.


The best parties are not the parties with a hundred thousand euro marketing budget that nobody talks about?

They bookmark the eBay page where your out-of-print editions show up. Broadcasting Live with Ustream.

On February 4, I noted on my blog:. It was not the first time I had heard about the concept of the ‘ecosystem’ in relation to the music industry. Now it’s not about you, it’s about them.

Communication can and should be much more dynamic than one-way or two-way and the changes in the marketing mix’s place have made this possible! Since 2AM doesn’t see itself as producing music for any specific niche, the goal for 2AM is to move up the long tail as far as possible. Nee, voor doorbraai is het goed zo. The best parties are the parties that, regardless of marketing budget, everybody is excited about.

First of all, it acknowledges fan support in terms of chart positions and makes a polite request as opposed to lashing out or guilt-tripping fans, like on the forum. Apparently, Tessel can already reproduce the feedback-intro to ‘Sleeping pills and asteroids’. The number of ways in which this promotion can be done is considerable, since the web allows for nuels kinds of exchanges and interactions, but in the end it comes down to the same thing as with branding the product: A good example of this is the immensely popular pop artist Lady Gaga, whose songs are arguably about nothing, but the identity of Lady Gaga is a great ‘story’ one only needs to look at the pictureon this page to understand that.


doorbrawk Yes, 2AM should communicate to fans and fans to 2AM, but fans should also communicate with each other, with their friends who are not fans, with the media, with strangers that they want to inform about their passion. MySpace users were not as enthusiastic as Twitter users either, but were more positive. He said it’s much more important to listen to the ecosystem and keep the business models out of it for as long as possible.

Kevin Kelly, who theorized the 1, true fans model, argues that the best way to compete with free is to offer something better than free:. You have to be worth talking about.

In a blog post titled 1, True FansKelly argues that all aakberts artist really needs to make a decent living is one thousand true fans. We recorded a cover version of Ambulance Blues the closing track of On the beacharguably Neil’s best album. And when you have a following, that’s when you start monetizing. What a dramatic change of tone, compared to the rants on the forum.

It’s important to remember Gerd Leonhard’s concept of Music Like Water and further discussed in the problem conclusion, Leonhard claims that music should be seen as a service instead of a product.

EHPO – Lilia Scheerder

Montgomery Hughes Our 1st album Hm! When we re-recorded the song at Mailmen Studio, we decided to use the original demo guitar part because it was so spot-on and energetic. De Utrechtse band gaat voorlopig als driemanschap verder. Write down their names below in the comments.

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