ESSENTIALS OF MARKETING Frances Brassington and Stephen Pettitt At last! A concise version of the best-selling Principles of Marketing by Brassington and. Marketing, 3/E: Frances Brassington, Oxford Brookes University: Stephen Pettitt Like Brassington’s Principles of Marketing, this ‘essentials’ text brings Written in a lively style with great design, Essentials of Marketing is a. Trove: Find and get Australian resources. Books, images, historic newspapers, maps, archives and more.
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It covers a wide range of applications, industries and markets, exploring the way marketers must respond to those situations that demand an innovative response. Essentials brassinggton Marketing has all the clarity and academic rigour you expect from Frances Brassington and Stephen Pettitt and retains the classic features of the larger version. If your lecturer is using the MyLab and you would like to purchase the product Personalised Digital Solutions Pearson Learning Solutions will partner with you to create a completely bespoke technology solution to your course’s specific requirements and essenttials.
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We don’t recognize your login pettitt password. This book is also available with MyMarketingLab. Websites and Brassinghon Courses Brassington: Written in a lively style with great design, Essentials of Marketing is a concise, no-nonsense book, designed to contain all the essential information that students need to understand when taking a short introductory course in Marketing.
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