Annals of Marketing Management & Economics Eugeniusz Michalski The American Marketing Association defines a brand as a name, term, design, sym-. Corresponding author: Eugeniusz Michalski, Department of Management, Koszalin Marketing mix, value added to customer and foreign environment as. Get this from a library! Marketing: podręcznik akademicki. [Eugeniusz Michalski; Wydawnictwo Naukowe PWN.].

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Their life situation and active attitude towards life translate directly into their expectations for products and services. Less attention is devoted to the process of convergence of regions of European states which are not associated with the European Union.

Nowadays, it is quite important that business companies understand brand awareness and consumer profile for their products and services. This article uses the method of critical analysis of the literature. However, with today’s revised advertising policy laws, due to enhance of advertising spaces, the main information and images are almost stuck between the advertisements on webpage of e-newspapers.

The subsequent parts of this study are devoted to the relationship eugeniisz marketing and related sciences. For certain specific types of businesses such as theatres, cinema, airlines, event organization companies, arts, etc.

Changes in the demographic structure of Polish society, the emigration of young people and an increase in the proportion of older people consequently lead to an increase in the segment of seniors, who are interested in product innovation, which should have consequences for future marketing innovation, particularly in marketing communications of enterprises.

Healthy eating habits and the elements of food production safety should be monitored by a food security system. The respondents were selected by purposive sampling from the population of second-year and third-year students willing to participate in the study.


Sensory marketing as a new tool of supporting the marketing communication process in tourism services sector Author s: Is it necessary to seek a new concept of human organizational development, one which would strengthen the roles of creator, innovator and coordinator with total respect for the laws of nature? Recently, Africa has played a very important role on the international political arena and it has been empowered thanks to a plentiful supply of raw materials.


The empirical part of this study announces two examples of law firms from real business world, which are innovators in introducing their ways of doing business by service guarantees. Sponsoring on the sports market should be treated not as a promotional tool, but rather marketibg the act of building a relationship network, which is created and developed as the partners cooperate.

The brand marketing management framework is constructed on the market research results — new marketing mix. The research showed that the respondents are young and they pay the greatest attention to: Not using private labels eugenkusz the dilemma of independent aftermarket companies in Poland Katarzyna Hys, Alfred Franke Summary. The agreement remains far from implementation and it is hard to measure how the two sides would benefit from it equally.

They looked at such concepts as functions, institutions, goods and, later, interregional trade. Those levels include the human body, individuality and personality. Although, that approach is not the most detailed one, it makes possible to easily distinguish the competitive parts of the country. Analysis shows how fiscal and environmental policies influence particular sectors.


The moderate growth years — exposed funds to the lowest risk. The implementation of enterprise performance management tools using the PRISM Team Performance Diagnostic allows an organisation to build a high-performance team and achieve better business results. The research shows that a significant numer of respondents would be unwilling to use the services, though there are factors that could encourage them lower prices and more services.

It also presents solutions individual countries have used in choosing components available in the direct payment system and the division of national budgets allocated for their realisation.

Recommendations are based on commentary from a case study done on a trade company analysed to define a development and conditioning programme for potential future managers.

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BazEkon – Biblioteka Główna Uniwersytetu Ekonomicznego w Krakowie

International competitive intelligence Eugeniusz Michalski Summary. Governments have different measures at their disposal to markketing the car market and thus achieve particular goals. The paper also introduces some national and EU programmes which are meant to mitigate the effects of unfavourable situations.

Integrity means the interplay and interaction between all the elements of a set organizations, communities, businesses, workers, the environment, nature and the common good. Your Web browser is not enabled for JavaScript. There are a number of factors — globalization, national, religious, and family relations, to name a few — working to influence modern youths in the Republic micnalski Azerbaijan.

The article studies the historical development of educational migration processes in Ukraine.

Your request to send this item has been completed. Marketing strives to be a part of the overall culture based on the data and to define marketing strategies that respond to consumers and thus to provide economic benefits for the company. Survival analysis of newly formed companies in the years — Hanna Soroka-Potrzebna Summary. Talent management programmes in the micha,ski industry designed for university graduates Aneta Szara Summary.

Innovative food products belong to the FMCG market, which is characterised by tough competition and oversupply.

Marketing: podręcznik akademicki – Eugeniusz Michalski – Google Books

Q13, M31 Galchynska J. Moreover the actions taken by the National Tourism Administration were only partly effective. Evaluation michaalski the level of socio-economic development in the counties of Wielkopolska Province in Karolina Kaczmarek Summary.

Services provided to the society in Poland in the framework of cause related marketing Author s:

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