GlaxoSmithKline: Reorganizing Drug Discovery (A). Front Cover. Robert S. Huckman. Harvard Bibliographic information. QR code for GlaxoSmithKline. Free Essay: This case describes the reorganization of drug discovery at GlaxoSmithKline (GSK) following the formation of GSK from the merger. View Homework Help – GSk from MBA at Pace University. GlaxoSmithKline: Reorganizing Drug Discovery MBA Managing Innovation Professor John C.

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GlaxoSmithKline: Reorganizing Drug Discovery (A)

When Discovedy went from academia to industry, I learned one big viscovery regarding the difference between the two: Merger leads to combined decision making for developments in pipeline, which leads to faster process of drug discovery. Even if the rivals understand the source of competitive advantage, they cannot replicate the complex social interactions.

In fact, full disclosure: Fill in your details below or click an icon to log in: They have better capabilities for running large clinical trials and they are better at managing the Food and Drug Administration FDA approval process.

Over 30 successfully finished orders. Both established firms incurred in sunk costs costs to commit to a particular technologyand they were tending to favor the current technology.


By continuing to discobery this website, you agree to their use. Sunk cost, replacement and efficiency effects all work simultaneously to determine if the incumbent will innovate or not.

Case Report: Glaxosmithkline Reorganizing Drug Discovery (a) Essay

Only big firms are allowed for capital investment in technologies since smaller firms could not afford. Finally, asking the same people who discovered a potential compound to then kill this compound is an impossible task.

Due to the large number of employees, swapping to a new technology resulted in extra spending. GSK should tight its intellectual property focusing on information asymmetries. Yes, of course this involves finding drugs that work, but in leading the company and figuring out a strategy, finding things that work is not the overarching job duty at the top.

Sometimes the two coincide, but often, they do not, and usually you have no idea until the drug is tested out in humans.

GlaxoSmithKline: Reorganizing Drug Discovery (A) | star on earth

Finance Globalization Health Care. Buell and Robert S. Or the compound is hard to get into a pill form for patients to take! While a process can be copied, it is impossible to replicate the learning that went into the development of the process — this is important for the refinement and evolution of the process going forward.


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Though they might transition to business roles in a pharmaceutical company, those that work purely as physicians or scientists are not business people and to do their jobs well, it is hard to be both at once. Leave a Reply Cancel reply Enter your comment here Most of them will be at a different company before that even happens. We will write a custom essay sample on. We’ll occasionally send you account related and promo emails.

In such way Yamada could secure a larger market share. The Origins of Competitive Advantage: Any move needs to have some justification before it can or should be pursued. You can type a few lines of code and immediately test out the effects. Then, the painstaking work of running a million compounds through high-throughput screening is also labor-intensive and resource-intensive.

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