numerous marketing instruments have to be applied after an investigation of the bank’s 2 W. Grzegorczyk, Marketing Bankowy, Oficyna Wydawnicza Branta. The marketing strategies of banks in Poland, especially after accession to the EU can . Grzegorczyk, Marketing bankowy, Oficyna Wydawnicza Branta, Łódź. Chrzanów: Wyższa Szkoła Przedsiębiorczości i Marketingu, pp. Grzegorczyk W., , Strategie marketingowe banków [The Marketing Strategies of.

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Scientific Journal of Polonia University. Abstract This paper presents the role played by staff especially in service companies. The importance of human resources has accelerated the development of internal marketing. A significant increase in the importance of marketing research as a condition of marketing strategies could be observed as well as the development of modern banking services distribution network, although the level of development is still much lower than in the EU.

Formats and Editions of Marketing bankowy []

Skip to main matketing Skip to main navigation menu Skip to site footer. Pay the publication fee and send a proof of payment. Fees and commissions were of increasing importance for banks.


Marketing w teorii i w praktyce. This abstract may be abridged.

A grzegirczyk trained and familiar with the mission and the everyday tasks staff ensures the development of the organization. However, remote access to EBSCO’s databases from non-subscribing institutions is not allowed if the purpose of the use is for commercial gain through cost reduction or avoidance for a non-subscribing institution.


Customers evaluate the quality of the product intangible based on the behavior, knowledge and skills of employees with whom they have direct contact. However, users may print, download, or email articles for individual use.

Browse By Issue By Author. There are many different measures for bank marketing activities: Its aim is to improve the system of internal communication and responsiveness to the needs of others.

Pluta — Olearnik, M. Main page About edition Search the website Instructions for authors Editorial board Contact information.

Vol 24 No 5 Vol 25 Grzegorcyk 6 Punkt zwrotny nowoczesnej firmy. It is an important strategic element of any organization. Wydawnictwo Akademii Ekonomicznej w Poznaniu. No warranty is given about the accuracy of the copy. Vol 29 No 4 One could see a rapid increase in the quantity and quality of banks’ offer as well as an increase of promotional activities professionalism.


Marketing bankowy – Wojciech Grzegorczyk – Google Books

Despite the economic crisis in Europe the capitals of banks in Poland and their financial performance were increasing. Prices were established more frequently on the basis of price competition and demand. We see employees as internal customers. Scientific Journal of Polonia University20 1 Marketing activities of banks implemented since the mid- 90s over time become fully professional. It can therefore be concluded that marketing and the use of marketing-mix instruments were an important factor in these effects.

Vol 20 No 1 Remote access to EBSCO’s databases is permitted to patrons of subscribing institutions accessing from remote locations for personal, non-commercial use. Open Science in Ukraine – site development for scientific journals. Users should refer to the original published version of the material for the full abstract. The example of the design of materials Authorship Statementon the Submitted Paper.

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