With some 48, Shakti Ammas and 30, Shaktimaans, HUL reaches over three million households in , villages in 15 states. Project. Case: ‘Project Shakti’ of HUL. Project Shakti. It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with. Equitymaster presents the an overview and analysis of HUL’s rural distribution programme, Project Shakti.

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As a condition to accessing Equitymaster content and website, you agree to our Terms and Conditions of Use, available here. With some 48, Shakti Ammas and 30, Shaktimaans, HUL reaches over three million households invillages in 15 states.

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Empowering Women – and Men

Here’s an analysis of the annual report of HIND. Please do not use this option on a public machine. Equitymaster is not an Investment Adviser.

She earns a 13 per cent commission on products sold directly to consumers, and three per cent on goods sold to retailers. Thombare lost her husband inand she had to raise their toddler on her own.

The project was designed for the Indian market. I worked and that was worst exp with shakti at Punjab ,,,,,,friends don’t spoil your carrier in shaktit is totally fraud In the meantime, you may want to share this article with your friends! Jaggi Nov 28, Therefore, creating a self-sustaining model of micro-entrepreneurs in these areas made sense.

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Project Shakti It was a initiative of Hindustan liver limited company to enter the rural market efficiently along with a social objective of empowering rural women. This is a case where the social goals are helping achieve business goals. Project Shakti business model overview. Although the company has been successful in the initiative and has been scaling up, it faces problems from time to time for which it comes up with innovative solutions. Information herein is believed to be reliable but Equitymaster does not warrant its completeness or accuracy and expressly disclaims all warranties and conditions of any kind, whether express or implied.

Management studies entries: Case: ‘Project Shakti’ of HUL

An initiative which helps support Project Shakti is the Shakti Vani programme. Release Notes Terms Of Use. We feel that with this initiative, HUL has been successful in maintaining its distribution reach advantage over its competitors. Here you will get all the material related only to management studies. Suresh Prabhu Clamour grows for review of Reserve Bank’s ownership rules for private banks as Kotak deadline approaches Pdoject to nearly treble sales in India in By this token, Project Shakti is not only encouraging the enterpreneural spirit in the rural women but is also working towards financial independence of the women.

Its a very good opportunity for development and employment opportunity in rural areas. Projects like Project Shakti will go a long way in ensuring inclusive growth in India. By the following measures Shakti can contribute for HLL bottom line. Launched inthe Shaktimaan initiative encourages men in the Shakti Ammas’ families to distribute its products in village clusters, and provides them bicycles.


Furthermore, retailers cannot be present in hkl the centres as many of them are so small that it makes them economically prkject. It is amply clear that India can never progress unless it empowers its womenfolk. Project Shakti has been replicated in Pakistan and Sri Lanka. Before acting on any recommendation, subscribers should consider whether it is suitable for their particular circumstances and, if necessary, seek an independent professional advice.

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However, rural markets present their own sets of problems. Market Stats Other Indices Gold.

In Sri Lanka, they are called ‘Saubhagya’, which means good luck. Equitymaster Agora Research Private Limited.

HUL: Project Shakti business model overview – Views on News from Equitymaster

India is in its villages and so if villages develop so shall India. Also includes updates on the valuation of HIND. Project Shakti business model overview “. Moreover, men were not liable to go to a woman’s house and buy products. Case analysis, solutions to problems, articles related to different subjects of management studies etc. With solid research and in-depth shakit Equitymaster is dedicated towards making its readers- smarter, more confident and richer every day.

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