Ken Segall. · Rating details · 3, ratings · reviews. To Steve Jobs, Simplicity was a religion. It was also a weapon. Simplicity isn’t just a design. Simplicity isn’t just a design principle at Apple—it’s a value that permeates every level of the organization. It’s what helped. Insanely Simple by Ken Segall – review. The secret of Steve Jobs’s success – revealed by the man who put the “i” into Apple’s products.

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Insanely Simple by Ken Segall on Apple Books

What other items do customers buy after viewing this item? I enjoyed this book and would recommend this for nascent business owners and other entrepreneur students as the marketing strategies discussed could provide a simlpe of ideas that one continue building upon.

But it’s worth it in the end, because once you get there, you can move mountains’ Steve Jobs, BusinessWeekMay 25, To Steve Jobs, Simplicity wasn’t just a design principle. Apr 15, Prayag Panchwadkar rated it it was ok. May 18, Alex rated it liked it. Aug 05, Tom rated it it was ok. There is nothing wrong with this of course, and there is much to admire in Apple’s work, but if you think this book will help you understand how to create insanely simple products like those from Apple you will be disappointed because segaall the author, “simple” appears to mean “whatever Apple does”.

An obvious admirer, the author does insabely flinch from pointing out Jobs’s mistakes, showing that simplicity does not come easily. He often knew that there was a better way and he provided a means simlpe get there.

It’s what helped Apple recover from near death in to become the most valuable company on Earth inand guides the way Apple is organized, how it designs products, and how it connects with customers. View all 5 comments. Feb 11, Timothy Chklovski rated it it was ok. Thank you for your feedback. Withoutabox Submit onsanely Film Festivals. Jony Ive Leander Kahney. Also by Ken Segall.


You may unsubscribe from these newsletters at any time. I enjoyed this book thoroughly.

Insanely Simple

The concept Segall wants to sell you: Share your thoughts with other customers. That is, he’s an ad agency creative director who spent 10 long years on the NeXT and Apple accounts. It was also a weapon. Antisocial Media, book review: When you fail, you see a withdrawal. If you can look past the ismple way Segall rails on other companies, his bizarre pseudo-religious way of talking about simplicity and his overly enthusiastic love for Apple even in a book about how great Apple is, Segall comes across as too much of a fanboythere are some good nuggets here.

Other companies believe in inclusivity. This book might be useful ien big corporation managers, ekn, above everyone else, should follow esgall understand the idea of simple.

View More by This Author. A truly insightful read, entertaining and thoroughly thought provoking, highly recommended! There’s a certain type of modern business book that thinks you won’t be able to recognise the one- or two-word concept it’s trying to sell you unless that concept is always presented with a capital letter.

Sep 14, Liang Gang Yu rated it really liked it. I also really liked the idea of simplicity and everything there is about it. Apple knows that this means more points of view, more conversations, more meetings, more cost, more delays — and a watered-down ien.

If you want to read it, I would recommend taking a audible version and listening on your way to work. I made sure I insaney outside the line o Interesting and easy-to-read take on Steve Jobs and Apple from a marketer’s perspective.


Insanely Simple by Ken Segall – review

To Sevall Jobs, Simplicity was a religion. Insanely Simple indanely as a vibrant, narrative modern segalll book. What Would Steve Jobs Do? English Choose a language for shopping. It would have been better organized chronologically. More practical than theoretical, this essential book is about using the power of Simplicity to set a company apart.

After reading, it was clear to see why as this book gives good insight into how Apple revolutionized its industry as well insane,y influencing countless others with its model of simplicity.

At the same time, Segall has the ability to point out the flaws in Jobs and exercises this ability at various times, while discussing the hardship of maintaining simplicity. Distilling choices to a minimum brings clarity to a company and its customers—as Jobs proved when he replaced over twenty product models with a lineup of four. The biography Apple’s genius really deserves This biography, based on multiple interviews over a year period, paints a well-rounded picture of Apple’s ‘visionary leader’.

Interesting and easy-to-read take on Steve Jobs and Apple from a marketer’s perspective.

As long as you have a healthy balance in the brand bank, customers are more willing to ride out the tough times. Plus the book is poorly organized with stories repeated. Innovation is saying no to a thousand things.

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