Lester Wunderman is chairman emeritus and founder of Wunderman, which he launched in In , he identified, named, and defined. Lester Wunderman, “the father of direct marketing” and quite possibly the smartest “The objective is to be relevant, not to be personal, Wunderman says. Lester Wunderman’s autobiography, Being Direct: Making Advertising Pay, is now available in eBook form and can be purchased for Amazon Kindle, Barnes.

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Being Direct : Making Advertising Pay Direct by Lester Wunderman

If you had one thing to say to our current clients in this economy, what would you tell them to do? Really changed the way we get information. Amazon Renewed Refurbished products with a warranty. His book covers a lot of valuable tips and tools and reasons why in an easy to read style. How we began and the tough times and how we reacted. This latest edition of Being Direct is clearly the reflection of Lester’s decades of experience.

Lester Wunderman’s Being Direct: To see what your friends thought wundrman this book, please sign up. Preview — Being Direct by Lester Wunderman.


Some people are starting to use that information and the analytics we collect to go too far. Want to Read saving….

Lester Wunderman: Being Direct on Marketing – ClickZ

Some people will always solve the problem better than others. Making Advertising Pay truly is both informative and entertaining. The core ideas of this book have already transformed advertising.

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Customers who bought this item also bought. My key takeaways from this book are uwnderman understand that the way to achieve truly impressive breakthroughs is not to resort to tried and true formulas.

They have been in the stage of emotional acceptance and the image-making business. Its rising popularity and how to avoid ad-skipping to ensure Direcct. The question with this administration and the next is: Corporations have got to set up departments that are sensitive to potential danger that the click can create. The power of podcast advertising: We are running closer and closer to that danger line.

If a company is looking at direct marketing as a possible direction, this would be a good place to start to get an idea of what is involved, and what it takes to be successful.

But this is also where I worry. But it’s a matter of wonder that he remains unchallenged as its contemporary practitioner and that he can envisage its future with more clarity and common sense than anyone I know. It happened during the Depression. Lester Wunderman holds the customer at the forefront and challenges us to shift our paradigm to truly make the customer, not the product, the hero.


Born in a Bronx tenement, Wunderman started his own advertising agency with his older brother inat the age of He conceived and refined its basic strategies, and he gave it a name. But people respond for a number of reasons.

Just a moment while we sign you in to your Goodreads account. How committed is that click, and what does it mean? The hints are there, but you’ll need to dig them out. The visionary marketing techniques he conceived and perfected over his long and brilliant career transformed the advertising industry and continue to shape lested interactive marketplace. English Choose a language for shopping. Actionable Analysis The power of podcast advertising: Lester Wunderman created the business known as direct marketing.

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